The Hook Specific Answer (To Frequently Asked Questions) 


Question #3  

 
 Q3: You've said that a brochure is necessary, but how about this: will my issued patent work as a brochure?
A: No. A sales brochure needs to communicate the major benefit of the device to a lay reader (executive at prospective acquiring company/ potential customer) in a few seconds time. In contrast, a patent is not a sales or marketing presentation. A patent serves two major purposes. First, it is the equivalent of a deed to real estate in that it sketches out the bounds of the intellectual property (the claims). Second, it serves a technological and pedagogical function in instructing how to make and use the device.

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The above is general marketing information. The above is absolutely NOT intended as legal advice; please consult your attorney for all legal matters.



Please email us your FAQs. Please also see TheHook's books page which has some more helpful material. Our policy  page can clear up more questions.


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