Please realize, there are two basic stages of new product development:
1. Internal R&D on the technology and market for the technology
--which necessarily needs to be secret, and
2. Active Marketing --which requires openess.
We normally get involved at stage two. At that point, our clients need us to be free to discuss the device to effectively do our job in marketing, our primary function. There may be other reasons as well. Rest assured, if we formally get involved, our standard written contract says we will "act in the client's best interests at all times." That is about the broadest protection you will ever find, even broader than a NDA.
When someone asks us about signing a NDA, it raises a big red flag here. Many times a NDA is innocently requested out of inexperience or fear, however, the worst case is when a novice inventor erroneously attempts to use a NDA as a substitute for prior proper market research and/ or a patent.
Therefore, please contact us after you are legally protected and ready to go. Here is another resource on this subject, a complete article titled Why NDAs Are a Bad Idea.
If you are very new at this or just have an idea, check out our I have an idea.. page for suggested steps. There is related info about what we are actually looking for on our Criteria page..
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