The Hook Appropriate Technology is a new product development
firm. Our principal activity involves licensing patented devices to industry,
business planning, and advising on marketing strategy: a technology broker.
Frankly, the response to our performance based marketing services has been
extremely strong from inventors, universities and patent owners --and
even from acquirers. This demand has necessitated that we implement
the below criteria to maximize our efficiency.
Primarily, like acquirers, we are looking for extraordinary opportunities.
Generally, we are only interested in proprietary technology which fits
these ten criteria:
The single most important criterion is always market viability.
If you have willing customers, that is the biggest asset.
VIABLE and marketable with customers already buying or wanting to buy
In possession of an identified BEST SINGLE APPLICATION where 'early adopters'
have a screaming need
PROTECTED by an issued or pending utility patent (or copyright, as in the
case of most software). We are increasingly being forced to focus on patent
issued devices, however, in cases where there is a very thorough patent
search and a compelling market, we will consider patent pending.
PROTOTYPED and technically feasible
Presented in a professional BROCHURE or in other marketing materials
Demonstrably superior or a REVOLUTIONARY improvement in the field
Addressed to a large MARKET in excess of $100 Million
Likely able to produce future SALES of $10 Million annually
REVENUE producing: the inventor/ patent owner/ client must be enthusiastic
about paying to motivate all parties
Owned or controlled with *clear* TITLE, or able to be cleared
Like any business, we are always looking for homeruns, but we understand
the value and practicality of solid singles and doubles as well. As a major
part of business success accrues to being realistic, we must seek truly
VIABLE technologies to accelerate in commercialization.
However, let us emphasize in no uncertain terms: we are extremely entrepreneurial
and will consider almost any situation which makes sense. There is some
flexibility on the potential market/ sales conditions above. If it
is helpful, please see one of our articles which outlines a general feasibility
checklist for inventions, items which contribute to sucess. If you
are new to the game and don't have a patent yet or are very preliminary
in your project, please also go to our I
have an idea.. page for a few more pointers. If you have further questions
about how we work, have a look at our FAQs
However, if you feel you fit our above criteria and your project is
feasible, or if you are a manufacturer seeking to acquire technology, please
go to our submissions
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here if you have a proposal or wish to suggest a deal.
Page last updated 11/5/99